Stay up to date on the latest dietary supplement market trends happening in the digestive health category and learn about new innovations.
The year 2020 brought with it the coronavirus pandemic, and it has many people thinking harder than ever about their immune system.
Deerland Probiotics and Enzymes is always thinking about immune health, however, and Vice President of Marketing & Strategy Sam Michini said the company was ready for the increased demand it’s seeing as a result of people considering their overall health during this time.
“Today [more] than ever, consumers really understand that diet, exercise, sleep and stress levels are directly related to the heart, brain, digestive and immune function,” Michini said. “That’s why Deerland has developed a portfolio of condition-specific probiotic formulations specifically for heart health, immunity, sleep, women’s health, mood and more.”
Most of these formulations revolve around the DE111 Bacillus subtilis Deerland uses, which clinical studies report as beneficial in improving immune and digestive health.
It can also benefit general well-being, with gut health a key factor to reducing stress in a tense time, Michini said.
“The pandemic has exacerbated certain issues with consumers as it relates to mood, inability to sleep, etc., and that’s why we developed these condition-specific formulas,” he said.
They also help users get a good night’s sleep, Michini said, increasing not only the amount of time spent asleep but the quality of the sleep, as well.
While current growth numbers in the supplement industry may not be reached in more typical years, there is still projected growth for these products as more and more people understand the relationship between a healthy gut and peace of mind.