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The Growth of Synbiotics and Their Impact on the Probiotics Market

Category: Dietary Supplements

There’s a “new” hot topic in gut health. While the concept of “synbiotics” was first proposed more than two decades ago, the term is coming back into the collective supplement lexicon in a big way.

So, what are synbiotics, and what impact will they have on the probiotics market and the way consumers use and view supplements?

Defining Synbiotics

Probiotics are live, beneficial bacteria that help contribute to a healthy gut, while prebiotics are indigestible substrates that help “good” bacteria grow and thrive. Synbiotics, then, refer to the practice of combining the two into a single promoter of good digestive health.

However, this definition could also be limiting. Instead, a panel of experts labeled synbiotics “a mixture comprising live microorganisms and substrate(s) selectively utilized by host microorganisms that confers a health benefit on the host.”

Essentially, synbiotics are a combination of “good” bacteria and the things that help keep those bacteria alive, with the end goal of delivering health benefits to consumers.

Synbiotics and Their Market Share Are Growing

While probiotics have traditionally dominated microbiome support sales, prebiotics and synbiotics are gaining ground.

In particular, synbiotics are expected to continue eclipsing $2.5 billion in sales each year through 2023, according to Nutrition Business Journal, and the overall growth percentage of both prebiotics and synbiotics will continue to outpace probiotics.

This growth could come from a variety of consumer motivations, including better education and a desire for more sophisticated gut-health solutions. According to a New Hope Network NEXT Data and Insights survey, consumers are increasingly concerned with immunity, which now lands alongside general health and wellness and vitamin intake as key drivers for supplement use.

In short, consumers are looking for supplements that deliver wholistic health benefits, and with results backed by science and measurable impact.

How PreforPro® Delivers Synbiotic Benefits

Deerland’s novel prebiotic PreforPro®, a blend of bacteriophages, exhibits synbiotic benefits when combined with probiotic supplementation, suggesting synergistic benefits for users.

In fact, a study designed to test PreforPro’s efficacy in delivering these synbiotic benefits “observed improvements in GI inflammation and a trending improvement in colon pain  in individuals consuming B. lactis with PreforPro, but not in the group consuming only the probiotic.” In addition, a significant increase in Lactobacillus species was observed, demonstrating that supplementing the probiotic B. lactis with PreforPro can significantly modulate gut ecology to favor beneficial bacteria.

This means that PreforPro® proved more effective than a probiotic alone, suggesting that “the addition of PreforPro® as a combination therapy may alter gut ecology to extend the GI benefits of consuming B. lactis or other probiotics.”

To learn more about PreforPro® and Deerland’s other solutions for microbiome health, contact us today.

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About The Expert
John Davidson
Director of Education and Innovation, Deerland Enzymes & Probiotics

John Davidson has been formulating enzyme based dietary supplements for more than 30 years, with a particular focus in human digestion. Davidson’s wide range of experience encompasses nearly all aspects of supplement manufacturing; including QC/QA, blending, encapsulation, tableting, research & development, product development and technical services. In his current role as the Director of Education and Innovation for Deerland Probiotics & Enzymes, Davidson is responsible for both new product innovation, collaborating with R&D and Sales to bring new products to market.

John Davidson

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