The impact of the current health crisis is reaching every corner of the health-conscious market. U.S. consumers are looking for traditional and non-traditional ways to boost health, with desires encompassing both immunity support and products for other condition-specific concerns.
This renewed interest in healthy habits, coupled with high-stress levels, is causing significant growth in the supplement industry.
How Health-Conscious Are U.S. Consumers Today?
The drive to be healthy includes multiple factors. It’s not just what you eat or if you exercise regularly. Often, those consumers that are the most health-conscious add supplements to the mix.
The Council for Responsible Nutrition (CRN) reported that 77% of U.S. adults take a supplement, per its 2019 survey. This number could easily be trending up based on market forecasts from the Nutrition Business Journal.
NBJ released new data on sales and growth of specific segments, including supplements that target stress, mood and sleep. This growth also applies to support for brain, eye, and gut health.
It’s not a surprise to see consumers seeking dietary supplements during the height of the COVID-19 pandemic. It may provide them greater peace of mind in protecting their health. This new cognizance of the supplement market will likely be long-lasting, especially if consumers see results.
Probiotics: A Supplement That Supports Gut Health and More
One of the most popular supplements for consumers is probiotics. The growth of this market portion has been consistent, with a Research and Markets Report stating an expected 6% growth from 2019 to 2025. This same report also notes a possible strong surge throughout 2020.
Consumers can easily find supplements on eCommerce sites. They aren’t limited to a typical brick-and-mortar transaction, so retail disruption should have little impact on accessibility.
What many individuals find attractive about probiotics is their ability to support several areas. Their first job is to improve gut health, but because of the effects of gut health on the whole body, they can also be of use for stress, mood and sleep challenges.
Specially formulated probiotics answer this call and provide a more personalized approach to supplements. It’s not only a probiotic, but it includes ingredients to help with other concerns, including:
• Healthy skin
• Sleep support
• Women’s health
• Immune support
• Mood normalizers
Consumers likely have multiple supplement needs. If it’s possible to address those with one dose, it offers them convenience.
These buyers are also knowledgeable of the connection between gut health and immunity. It’s true that 70% of the body’s immune cells are in the digestive tract. As consumers pursue new remedies for building immunity, they’ll continue to stock up on probiotics.
Meeting Consumer Demand
Supplements, especially probiotics, are attractive to consumers in the current environment. How will you meet the demand? Having a broad selection of condition-specific formulations incorporating probiotics will be critical.
A newly published study adds to the portfolio of research demonstrating ProHydolase®, a proprietary protease enzyme blend from Deerland Probiotics & Enzymes, enhances the benefit of whey protein when taken together.
Deerland Probiotics and Enzymes has announced the publication of a clinical study demonstrating the effects of ProHydrolase® added to whey protein on post-resistance exercise aminoacidemia (very high uptake of amino acids in the blood).
To be effective, whey (and other) protein must be cleaved into smaller particle sizes within approximately 90 minutes after ingestion, from the time it arrives at the small intestine, the location where it is digested and absorbed. After absorption, the amino acids are utilized by the muscles for building and repair. This study underscores the need to support the body’s ability to break down the peptides in whey protein into smaller particle sizes for improved digestion and absorption. This is especially beneficial for athletes, trainers or other fitness enthusiasts who consume whey protein powders daily for muscle gain and strength.
The study, “The Effect of ProHydrolase® on the Amino Acid and Intramuscular Anabolic Signaling Response to Resistance Exercise in Trained Males”, published in Sports, is a randomized, double-blind, placebo-controlled study involving resistance-trained males. Participants completed four sets of 8–10 repetitions on the leg press and leg extension exercises, after which they consumed either 26g of whey protein alone, 26g of whey protein plus 250mg of ProHydrolase, or placebo.
Results showed that compared to immediately after consumption (0 minutes), those in the ProHydrolase+whey group demonstrated significantly elevated plasma leucine levels (33% increase) at 30 minutes.
These data corroborate previous research on ProHydrolase and amino acid concentrations where levels of leucine in the blood increased by 5% after 4 hours. Leucine availability has widespread relevance to supporting long-term human health. Leucine is the branch-chain amino acids (BCAA) which is the trigger for muscle synthesis that supports growth and repair of skeletal muscle, skin, and bones. It also supports regulation of blood-sugar levels and is a potentiator to Human Growth Hormone.
Additionally, the new study also showed that at 30 minutes post-consumption the ProHydrolase+whey group experienced a significant increase in BCAA plasma levels compared to those in the whey protein alone group — a difference of 33% for leucine, 32% for all BCAAs and 29% for essential amino acids. These remained elevated at 180 minutes post-ingestion.
“ProHydrolase is like protein powder’s perfect partner,” said Dr. John Deaton, vice president of science and technology at Deerland Probiotics & Enzymes. “The enzyme blend potentiates the powder’s ability to protect and improve muscle structure, especially after vigorous workouts. Without ProHydolase, whey or other protein powders may not be optimally used by the body.”
This study supports earlier clinical research showing that a dose of 10mg of ProHydrolase® per gram of whey protein isolate increased total amino acids in the blood (by 20%), as well as in vitro data showing that after 90 minutes, ProHydrolase increases the bioavailability of whey protein amino acids.
Deaton concluded, “More people are becoming active and using protein powders, whey or plant-based, in the singular attempt to feed their muscles. ProHydrolase is, without a doubt, a potent and perfect protein partner.”
Probiotics are top-of-mind in today’s modern health landscape and are an essential way for people to maintain and improve digestive health. However, many consumers struggle with “pill fatigue” or prefer chewable over traditional supplements. In fact, adult gummies, are one of the fastest-growing segments in the vitamin market these days. By introducing probiotics into the gummy delivery system, manufacturers can meet this demand with a delicious and efficacious new way.
Enzymes provide all kinds of health benefits, including digestive function improvement. Natural digestive enzymes work to break down the foods we eat into small, digestible molecules.
While enzymes are both produced by the body and found in raw foods, many people still don’t get enough of them naturally. Enzyme production decreases with age, and some enzymes simply aren’t produced by your body. The good news is, you can add enzyme supplements to your diet to help improve digestive function and health. But how exactly does this work? Learn more below.
Strong links have been found between foods that are FODMAPs – which stands for Fermentable Oligosaccharides, Disaccharides, Monosaccharides and Polyols – and gastric upset, including gas, bloating stomach pain, diarrhea and constipation.
For people who experience these intolerances, adopting a low-FODMAP diet can ease symptoms, though foods spurring these symptoms are often healthy and beneficial.
What if there was a way to not only enjoy FODMAP foods and their benefits, but also help avoid those disruptive symptoms?
Digestive enzyme supplements have a key role to play in helping you do just that.
What Goes into a Low-FODMAP Diet?
FODMAPs are a family of short-chain carbohydrates found in a variety of otherwise beneficial foods considered helpful prebiotics.
Specifically, FODMAPs include:
- Dairy products, specifically due to lactose
- Stone fruits, such as avocado, peaches and apricots
- Honey, high fructose corn syrup and other high-fructose foods
- Wheat, onion, and other galactans
- Sweeteners featuring polyols
When avoiding these foods, low-FODMAP dieters typically turn to foods like:
- Lactose-free dairy options
- Gluten-free products
Even low-FODMAP dieters may be able to eat FODMAPs in moderation, allowing them to take advantage of the beneficial health effects of these foods, and supplements can aid in that moderate consumption.
Easing Discomfort and Symptoms Without Skipping Benefits
While there’s no guaranteed, end-all-be-all solution for consuming FODMAPs, experimenting with different supplements can help you understand how they might help with your own, individual intolerances in conjunction with a low-FODMAP diet.
Basically, certain enzymes can aid your body in breaking down the FODMAPs that cause digestive upset for you, giving you an avenue toward easing your symptoms, particularly during times when you aren’t in full control of what you’ll be eating.
While amylase, glucoamylase, lactase, cellulase and other individual enzymes can be found in separate supplements and tailored to your specific intolerances, multi-carbohydrase enzyme supplements can often provide a more complete, proactive plan.
These enzymes help your body break down a variety of FODMAPs, allowing them to be better absorbed by the small intestine to prevent them being used as food for gas-producing bacteria.
Other Helpful Tips
In addition to monitoring your diet and taking enzyme supplements, there are other, more-specific tricks you can leverage to mitigate your symptoms.
- Monitoring your usage of supplements carefully to determine what’s working best for you – experimenting can help you nail down your own helpful strategy.
- Looking for innovative products that can bolster your low-FODMAP diet
- Starting with small portions, even when utilizing supplements, before ramping up intake
- Take your supplements with the first bite or sip of a food for best results
- Look out for sweeteners in over-the-counter supplements – don’t make your efforts meaningless with a supplement containing FODMAPs, itself!
With careful attention, thorough experimentation and a combination of a low-FODMAP diet and beneficial enzyme supplements, you can tackle your digestive upset and ease the symptoms that keep you from being the best and healthiest version of yourself.
For more helpful information on digestive health, visit deerland.com/digestible.
The one health aspect on everyone’s mind right now (and for the foreseeable future) is “immune system.”
Unlike the brain, heart or liver, organs we can identify and generally locate in our bodies, ask someone to point to his or her immune system…you’re likely to get differing opinions or maybe even no response to the question. While immune activity occurs throughout the body, if someone points to his or her gut, this is largely correct. And this is where products (supplements, foods and beverages) formulated for immunity can provide benefit. Immune support products featuring prebiotics and probiotics are the products not only of the future – but of the now.
Research is revealing more clearly the strong relationship between the GI tract and the immune system. The intestines contain more immune cells than the entire rest of the human body. In many cases, immune dysfunction begins with a ‘failure to communicate’ in the human gut. Considering 80 percent of the immune system is in the digestive tract, maintaining a healthy gut is a major focal point in the pursuit to support overall health and immunity.
When the digestive system is functioning properly it serves as a barrier to bacteria, viruses and pathogens. Poor digestion leaves the body and the immune system lacking key components for building blocks, barriers, body defense mechanisms.
How Probiotics Prime the Immune System
Probiotics have been used largely to improve gut health by restoring and maintaining favorable intestinal microbiota. Probiotics support the gut microbiota by producing bacteriocins, facilitating competitive inhibition of pathogenic bacteria, inhibiting bacterial adherence, reducing luminal pH, enhancing the intestinal barrier function by increasing mucus production, producing short chain fatty acids, creating essential amino acids and other nutrients the body needs to function and grow. All these activities result in strengthening immune function.
Probiotics play a crucial role in the development and operation of the mucosal immune system in the digestive tract. When the mucosal membrane lining of the intestines is compromised, immunity is also compromised and there is a greater risk of symptom development.
Bifidobacteria in the intestines are known to provide gut barrier protection. In addition, research has shown that Bifidobacteria help to support the immune system by regulating activity of lymphocytes and phagocytes, which are cells that are essential for fighting infections. Many strains of Lactobacilli have also been shown to support immune function.
Bacillus subtilis has been shown to promote healthy digestion in the intestinal tract, and it also produces various enzymes that facilitate digestion and excretion. It regulates the host’s microbiota and inhibits the growth of pathogenic bacteria. All these activities create an optimal environment for the immune system to function. B. subtilis is a spore-forming probiotic, characterized by its ability to form an endospore (a tough shell) to protect itself from potentially degrading conditions.
The DE111® strain of B. subtilis dually promotes healthy digestive function and immune response by helping resident beneficial bacteria to flourish and multiply, better prohibiting pathogenic or irrelevant bacteria from nestling in. DE111 also primes the immune system, so when foreign invaders enter, the body is able to react faster and stronger to push back and destroy them. Multiple clinical studies support the digestive and immune health benefits of DE111:
- One study showed that the spore-former generated favorable microbial balance in the gut, supports more effective lower GI digestion and thus supporting overall health.
- A study in collegiate athletes revealed that after taking DE111® along with post-workout protein supplements for three months, their immune markers were improved and there was a reduction in the pro-inflammatory compound TNF-α.
- A recently completed study of 93 healthy young children showed that DE111® consumption helped improve immune response. For example, DE111 showed a significant decrease in duration of symptoms associated with illness (cold/flu). Significant differences in the DE111 group included reduced duration of hard stools and vomiting.
- Preliminary results of a soon-to-be-published study showed that DE111® consumption correlated with a decrease in the basal levels of several immune cell populations, and that the probiotic was able to improve the body’s immune response by eliciting a quicker response to an inflammation stimulus.
A product addressing immune health can be empowered by the addition of a prebiotic, which supports the proliferation of good bacteria (probiotics) in the gut. Deerland’s innovative prebiotic ingredient is PreforPro®, a unique prebiotic bacteriophage blend that modulates the microbiota and begins to work several hours after ingestion.
PreforPro is a dual-action prebiotic – it destabilizes the cell wall of the undesirable bacteria, which then provides nutrients and space for the good bacteria to grow. PreforPro has been shown to modulate the gut microbiota and encourage the balance of good bacteria over bad. With the unwanted bacteria at a disadvantage, healthy probiotic bacteria have room to take up residence in the gut and flourish. This results in better digestion and improved immune support.
In a clinical study, after 28-days of consuming 15mg of PreforPro daily, researchers found that the phage cocktail positively influenced the gut microbiota, including increased populations of the genera Eubacteria, one of the most abundant in the healthy human gut. Additionally, the researchers saw a reduction in the circulating pro-inflammatory cytokine Il-4.
Launching an Immune Support Supplement Product
At Deerland, our formulation expertise is anchored by the knowledge of how probiotics and prebiotics can work in concert with other functional ingredients.
A sound formulation for a product that supports immune health could include a combination of spore-forming probiotic strains including Bacillus subtilis DE111®, along with additional immunostimulants, vitamins, minerals and antioxidants known for supporting immunity like Vitamin C, Zinc and beta-glucans. Deerland works with customers to develop and launch such products based on the customers target market or specific needs. An additional turnkey product solution is the YourBrand Immuno product line offered by Deerland. These products are available in capsules, fast melt stick packs, mixable powder stick packs and chewable tablets, and are formulated to include Lactobacillus rhamnosus, Bifidobacterium animalis and Vitamin C. Deerland formulates products with ingredients based on studies showing that they can promote healthy immune functions and help support the body’s natural immune system defenses.
After all, the best defense is an optimally functioning defense.
Rest, hydration, training, clean eating – these make up much of the traditional core of athletic preparation, and many athletes rely on a regimen chock-full of these solutions to elevate their performance and aid in recovery.
However, according to a new report presented by the International Society for Sports Nutrition (ISSN), they might be missing out on a key ingredient by ignoring the role probiotics can play in their health.
Probiotics offer athletes a wide range of benefits, providing a simple way to improve overall health and prevent common health issues.
Key Findings About Probiotics’ Role in the Health of Athletes
Though the ISSN position paper’s lead author, Dr. Ralf Jaeger, noted that more research is needed regarding the potential of probiotics for athletes, the paper’s findings largely trended toward probiotics playing an impactful and positive role.
Highlights of the team’s findings include:
• Particularly in the case of amino acids from protein, probiotics may increase nutrient absorption in athletes.
• Athletes are at high risk of immune system depression, but specific probiotic strains may help limit and control upper respiratory infections in athletes.
• “Leaky gut” is often a symptom of strenuous exercise, but probiotics can boost gut integrity in athletes.
• Specific, anti-inflammatory strains of probiotics may aid in muscle recovery.
Easing Common Health Concerns in Athletes
The stress athletes place on their bodies makes addressing and treating unique challenges critical, and probiotics can play an important role in that process.
While the ISSN’s findings highlight the ability of probiotics to care for athletes’ immune systems, prevent “leaky gut,” and boost muscle recovery, the benefits don’t stop there.
In addition, probiotics may also promote a more favorable metabolism, help sustain overall health outside of the gut and post-training muscle recovery, improve body composition, and more.
Achieving the Right Balance of Prebiotics and Probiotics
While the benefits of probiotics are clear, achieving a well-balanced gut, particularly in the context of a holistic approach to health, can be challenging.
Striking that balance is critical, as a healthy microbiome supports macronutrient digestion, optimizing nutrient absorption and health benefits.
Fortunately, adding probiotics and prebiotics to athletes’ routines is simpler than ever.
Foods common in athletic diets, like yogurt, fruit, vegetables, oatmeal and more already provide beneficial prebiotics and probiotics, but supplements are evolving every day to become easier to implement in addition to these nutritional choices.
Supplements are showing up in a variety of intake methods, including gummies, mini-drinks and even straws. Products like Deerland’s DE111, a clinically studied strain of Bacillus subtilis, can provide benefits like:
• Control of microbial populations
• Regularity promotion
• Body composition improvement
To learn more about probiotics’ role in a healthier gut, visit https://www.deerland.com/de111/about-probiotics/
You would do anything for your furry friends and their health. They are as much a part of your family as anyone, and you want the best care possible for them.
To that end, enzymes and probiotics are a fantastic way to boost your pets’ overall digestive health, providing numerous benefits and, in some cases, filling in gaps left by your pets’ natural enzyme production.
Learn more below to see just how beneficial Probiotics and Enzymes can be for your four-legged family members.
Beauty from Within Supplement Market Growing, Healthy Aging Is Possible with Solarplast
The desire to look and feel beautiful only continues to grow amongst the population. Through the decades, many have turned to external treatments to help reverse the signs of age; today, however, the demand for ‘beauty from within’ is booming. As such, beauty supplements have risen rapidly in popularity, boasting a market value of over $144 million in the US, according to Euromonitor International.
Why are Healthy Aging and Beauty from Within Supplements on the Rise?
Much of the excitement around this category of supplements is due to an aging population. Per a census report, the percentage of the global population that is 65 or older is estimated to double by 2050. Combine this with a more educated and proactive approach to maturing, and it’s clear to see why these products are in such high demand.
How Do Supplements Impact the Rate of Aging?
Most healthy aging supplements focus on combatting free radicals with antioxidants. Free radicals damage the body’s cells via oxidative stress—a natural process occurring over time that’s influenced by environmental toxins, diet, exercise, and illnesses.
Antioxidants deliver detoxification, slowing the natural process of cell damage. There are many kinds of antioxidants, including vitamins C and E, beta-carotene, and other related carotenoids. The antioxidant with the most potent regeneration capabilities, though, is glutathione.
Offering excellent benefits when paired with enzymes and energy molecules, glutathione is composed of three amino acids—cysteine, glycine, and glutamate. Possessing extremely high glutathione content levels, spinach is a prime dietary and derivation source for the antioxidant. However, while it neutralizes a wide range of oxidants, a glutathione supplement can be difficult for the gut to absorb.
So, What is Solarplast?
Deerland—a supplier of science-backed solutions for microbiome health —has harnessed the power of protoplasts found in organic spinach to create Solarplast. Hindering the cell-damaging effects of free radicals, Solarplast is a spinach extract that’s enzymatically enhanced via a proprietary manufacturing process to deliver massive concentrations of detoxifying antioxidants.
The Difference is in the Manufacturing Process
Typical extraction processes destroy the spinach plant’s cell wall as well as the lipid membrane lining the protoplast, exposing the plant’s nutrients and antioxidants to the elements, rendering their benefits unusable. The innovative process to create Solarplast, on the other hand, enables the break-down of the plant’s tough cell wall without immolating the underlying lipid layer. By keeping the naturally occurring lipid coating intact, the spinach cell’s valuable contents are protected.
The Proof is in the Solarplast Pudding
In addition, facilitating the glutathione pathway of antioxidant regeneration, the additional presence of partnering enzymes improve the bioavailability, and thus, the antioxidant power of Solarplast, increasing the absorption of the antioxidants present in spinach by 33%. Demonstrating the ability to persist in cellular repair, in vitro tests with porcine liver exposed to free radical damage have shown that Solarplast yielded a 35% repair to the liver during the first 30 minutes while continuing to repair at more than 60% by 60 minutes. Other antioxidants tested a provided repair after 30 minutes with no further repair at 60 minutes.
Offering all the raw materials needed for the production and regeneration of glutathione, Solarplast ranks at 5 mg per GAE/gram in Total Antioxidant Capacity (TAC), containing more than double the TAC of regular spinach. Solarplast also offers a bounty of other healthy-aging components, including B12, which can improve mental clarity and reduce tiredness after eating, and molecular chaperones that boost the digestive system and provide protection from free radicals.
Deerland: Inner Health for Outer Beauty
Using probiotic, prebiotic and enzyme technology, a team of industry experts and a state-of-the-art lab, Deerland. specializes in developing science-backed solutions that benefit microbiome health. Recognizing a market need for a more comprehensive and effective beauty supplement that protects, repairs and restores, Deerland developed Solarplast—an innovative antioxidant for healthy aging and beauty from within. Learn more about Solarplast today.
Solarplast is an extract of organic spinach which is enzymatically enhanced by a unique and proprietary manufacturing process. It harnesses the power of the protoplasts found in spinach to provide a rich source of antioxidants and their enzyme partners, all in a naturally occurring lipid protective coating. Solarplast provides a host of benefits for healthy aging, optimizing the body’s processes through cellular restoration and repair.
Learn how the enzyme-powered antioxidant promotes healthy aging and beauty from within.
PreforPro is a next-generation prebiotic that supports the growth of healthy bacteria in the gut utilizing phage technology. But how exactly does PreforPro work? Learn more below.
In pace with the ongoing escalation in health-related research and scientific advancements, consumers are becoming increasingly mindful of their health, translating to a surge in preventative and preservative well-being habits. As such, supplements are playing a common and vital role in the daily routines of the health-conscious consumer. However, with such a wide variety of lifestyles to cater to, the one-size-fits-all approach no longer suffices. Thus, manufacturers are now developing tailored experiences to accommodate the targeted results of the individual, providing personalized nutrition with customization fueling innovation.
Today’s consumers are making better health-conscious decisions and gaining better control of their well-being by educating themselves on ailments and ways to improve them. With countless magazine articles, television series, online forums and research studies lauding the benefits of preventative healthcare, an influx of readily available health-related information is boosting consumer awareness and driving the market demand for health-enhancing supplements. Further, with the rise in insurance plan and co-pay costs, there is an increased reliance on these alternative channels as a medium that can help them identify and self-diagnose their individual health needs. In fact, when seeking health information, 80% of the American population uses the internet throughout all parts of their health journey. Market growth, along with this upsurge in self-directed behavior, has resulted in manufacturers and retailers seeking innovative ways to create a personalized regimen tailored to specific consumers.
While younger generations have shown to be more proactive with their health than previous generations, incorporating more health-promoting habits in their day-to-day lives, personalized nutrition has become a key consumer focus in all demographics. However, to gain more control over their health and well-being, today’s consumers are seeking to target specific health concerns with customized supplement formulations. Additionally, many consumers would prefer an alternative to taking supplements in pill form or taking multiple pills for various needs. As demand continues to shift away from the all-inclusive approach, manufacturers are creating supplementary structures, foods, and beverages to meet the highly focused needs of the modern consumer.
Whether manufacturers choose to focus on a particular area of science or a specific area of the body, the opportunity for customization is endless. With a greater understanding of how genetic differences impact the way supplements are absorbed, metabolized and utilized by each individual, personalized supplement strategies are the new way for consumers to optimize health and performance based on their genetic profile and specific preferences. As consumers continue to search for niche solutions—from increased athletic performance to child-safe formulations—manufacturers are implementing an exceedingly directed approach to supplement development.
When searching for new supplements, consumers want what is best for them, not everyone else. As such, many people are taking DNA tests to learn more about their body and particular needs. As this trend continues to progress, consumers will seek more products with specified benefits and targeted results. For example, as food sensitivities become more common, people are paying closer attention to the way their body responds to what they intake. With many food sensitivities caused by a lack of necessary enzymes to help break down food, consumers are turning to enzymes in supplement form to improve gut health. However, certain enzymes have also been shown to help with muscle recovery, tissue repair and reduce inflammation, dental and sinus complaints as well. From new research to greater health consciousness, to specified needs, supplements are growing in type, application, and formulation. Thus, a dietary supplement formulation that targets the consumer’s individual needs is essential.
Deerland Probiotics & Enzymes specializes in developing customized science-backed solutions that benefit microbiome health, using probiotic, prebiotic, and enzyme technology. Our YourBlend online tool helps formulators start building a supplement geared toward specific performance benefits. Don’t know where to start? Contact us, and our product development experts will guide you through the process, from concept to commercialization.